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November 4th, 2024

Games & Film Sector Expert, Louisa Rodani, Joins OFNZ

We’re delighted to welcome Louisa Rodani to the OFNZ team. Louisa leads our Games & Film service line and most recently worked at NZTE where, among many other things, she worked as OFNZ’s Customer Manager. This gave us ample opportunity to see Louisa in action, and to appreciate the creative thinking and awesome effort she put into us over several years helping our business grow offshore.

While working at NZTE, Louisa established the Gaming & Interactive Media Division which probably says a lot about where her personal and professional drivers nicely collide. Louisa also helped implement the Game Development Sector Rebate Scheme (NZGDSR), a $40m per year scheme to support the development and growth of New Zealand’s game development sector.

As OFNZ’s Creative Business Strategist, Louisa will continue to build on the positive relationships she has established across New Zealand’s thriving games and film sector and will be helping a group of those companies accelerate their international growth, with a particular focus on export markets across the Gulf Cooperation Council (GCC).

New Zealand’s game development industry has enjoyed wickedly strong growth in 2024, generating NZD $547.794 million in pre-tax revenue, a 26% increase from the previous year. This growth confirms the industry’s resilience and expansion, particularly in global markets given that 97% of this revenue comes from offshore.

OFNZ has worked with several games and film companies over the past five years through our delivery of NZTE’s Export Essentials export training programme. Our focus on this sector has been sharpened hugely with Louisa’s arrival as her knowledge and network in the games and film sector across NZ and in the GCC is significant.

Louisa has relationships with a number of GCC interests that have been asking to meet with NZ companies in this space and will now be working to help NZ companies secure market growth in this exciting region.